The client had a pre-existing logo they were very happy with, but noticed similar businesses had animated logos for the opening of their YouTube videos. They provided examples they liked, and set me loose.
The client's website maintained a simple, clean, black and white look throughout, so I also stuck to the same motif. I created several options for them using After Effects, and they ended up choosing the first video shown above. You can see it in use on their YouTube channel here:
Below you'll find the additional options I created for the client to choose from.